New Delhi: Uncle Peter’s Pancakes (UPP), India’s largest pancake brand, has experienced phenomenal growth with the opening of 25 new QSR outlets in the last 3 months. Now with a presence in 30 cities, UPP has presence in key cities like Gurgaon, Bangalore, Kolkata, Mumbai, Chennai, Hyderabad, Noida, Ahmedabad, Indore, Manipal, Vellore, Kochi, Jamshedpur, Durgapur, Zirakpur, Dehradun, Siliguri and Nagpur. Uncle Peter’s Pancakes’ rapid expansion reflects the growing demand for its authentic pancakes, which are completely eggless and available in a variety of varieties. From its humble beginnings, UPP has quickly become a household name, winning the hearts of pancake lovers across India with its signature products. Every location serves freshly prepared pancakes, from classic to more innovative varieties. UPP’s success story took a turning point last year when it appeared on Shark Tank India, securing deals with the show’s three sharks.
This appearance brought the brand into the national spotlight, expanding its reach to a wider customer base as well as increasing the demand for franchises. “We are thrilled with the overwhelming response we have received from our customers and franchise partners,” said Sandeep Singh, Founder and CEO, Uncle Peter’s Pancakes. “Opening 25 new outlets in three months is just the beginning. We are on track to reach 100 outlets by March 2025 and plan to continue our expansion across India, ensuring that more customers can enjoy our delicious pancakes.” Apart from its expansion into new cities, Uncle Peter’s Pancakes is also focused on increasing its market share in India’s highly competitive QSR industry. With the demand for pancakes coming from smaller towns, it is clear that there is a huge opportunity to increase penetration beyond Tier 1 cities. With its unique offering of eggless pancakes, the company has carved a niche in a market that appeals to both traditional and health-conscious consumers. The brand’s commitment to quality, customer service and innovative food offerings makes it a leader in the quick service restaurant (QSR) sector in India
