India’s business-to-business ecommerce market (eB2B) market is projected to reach $90-$100 billion by 2030, growing at compound annual growth rate (CAGR) of 40-45 per cent from $5-6 billion in 2022, a report showed on Tuesday.
Platforms catering to retailers constitute 70-80 per cent of the eB2B market, while the remaining 20-30 per cent is occupied by platforms catering to wholesalers, according to a report by Redseer Strategy Consultants.
“Growth in this market will be led by deepening penetration among retailers across categories and geographies, and a higher wallet share for eB2B platforms,” said Mrigank Gutgutia, partner at Redseer.
“Retailers will get habituated and reap the benefits offered by these platforms, such as cheaper procurement, faster deliveries, higher fill rates, and consistency in product quality,” he added.