Hyderabad-based Techno Paints has announced the appointment of top Tollywood actor Mahesh Babu as its brand ambassador.
He will be the company’s brand ambassador for a period of two years, the company announced on Wednesday.
“Prince Mahesh Babu’s image as a youth icon will help our company to expand. We are extremely confident of establishing ourselves in the Indian retail paints market,” said Akuri Srinivas Reddy, Founder of Fortune Group which owns Techno Paints brand.
“For the past 22 years, we have been successful in offering quality paints and quality painting services to the business to business (B2B) segment. We executed over 1,000 projects in Andhra Pradesh, Telangana and the rest of the country,” he said.
The company eyes 25 per cent market share in the Rs 12,000-crore paints industry in Telugu States.
“We will achieve this target in 12-18 months. Our products will be available for sale at 5,000 touch points. We are already making 2,000 shades of paints. We have added 1,000 shades more recently. We introduced colour banks to immediately supply whatever colours customers want. Only MNCs are offering this facility. We recently introduced products such as wood adhesive, tile primer, wood polish, water proofing compounds,” he explained.
