Star Health Insurance launches ‘SheTARA’ to promote women’s health
Chennai Chennai: Star Health and Allied Insurance Limited (Star Health Insurance) is launching ‘Shetara’ on the occasion of International Women’s Day. It is a large-scale women’s health initiative designed to provide free and accessible healthcare to women across Tamil Nadu through over 40 health camps, including a flagship event at the Anna Nagar branch in Chennai.
The initiative will conduct essential medical check-ups and raise awareness about preventive healthcare. Additionally, Star Health Insurance is encouraging women to join as insurance agents. The company highlights its success with over 16,000 women agents in Tamil Nadu who have generated a turnover of over Rs 420 crore during FY 2025 (April-January 2025) and helped settle health claims worth approximately Rs 250 crore. The company also has a very successful exclusive women’s ‘Pink Branch’ in Chennai, the first in Tamil Nadu, which is run entirely by 12 women and serves over 300 agents.
In a world where women often prioritise their families over their own health, access to preventive healthcare remains a challenge. Speaking on the initiative, Anand Roy, MD & CEO, Star Health Insurance said, “Women’s health is not just an individual concern, it is a fundamental pillar of a thriving society. When women are healthy, families, communities and economies prosper. Through ‘Shetara’, we are reinforcing our commitment to ensure that every woman–regardless of her background–has access to quality preventive healthcare. Beyond the check-up, it is about creating a movement that puts women’s well-being at the centre of our collective priorities.”
The ‘Shetara’ women health camp will offer comprehensive medical checkups, including BMI calculation, blood pressure monitoring, blood sugar test, hemoglobin test, thyroid function test, bone mineral density check and subsidized USG checkup if recommended by a doctor. The initiative will also include an exclusive webinar titled ‘Navigating Gynecological Health and Work-Life Balance in the Age of AI’ led by a renowned gynecologist, who will provide valuable information about women’s health.
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Star Health Insurance’s ‘Shetara’ initiative aims to recruit more women as insurance agents over the existing 2,00,000+ who represent approximately 30% of total agents by providing flexibility, work-life balance, strong earning potential and a supportive work culture. The company will provide comprehensive training to help women succeed professionally while creating opportunities for financial independence. This Women’s Day, the company reaffirms its commitment to ensure that every woman gets access to quality healthcare, financial security, and the empowerment she deserves – because a healthy future starts with healthy women.
