Mumbai Mumbai: Seagram’s Royal Stag Boombox is back for its third edition, blending iconic Bollywood melodies with contemporary hip-hop beats. With this season produced by Mirchi, the immersive music festival showcased its upcoming lineup at an exclusive media preview in Mumbai on January 14, 2025. This unique cultural fusion continues to redefine the intersection of traditional and modern Indian music, embodying the brand’s ‘Living it Large’ philosophy.
Music has been a key consumer engagement pillar for the brand. Royal Stag Boombox has combined the timeless melodies of Bollywood with the raw energy of hip-hop, creating the original sound of today’s generation, Generation Large. The unique format of the festival creates a distinct sound that resonates with today’s youth – a community that creates trends rather than following them.
The festival will move across four major youth hubs – Hyderabad, Mumbai, Gurugram and Guwahati – featuring cutting-edge interactive experiences as well as major musical events. The last 2 editions saw close to 1 lakh attendees across various cities and over 200 million views on digital platforms. Attendees can also take advantage of art installations, AR/VR technology as well as AI-powered personalisation. In addition, there will also be performances by renowned local artists.
This year, the platform has also tied up with Empower DMI Pulse, a cutting-edge marketing agency that will bring the first-ever gaming experience to Seagram’s Royal Stag Boombox. Leveraging their expertise in identifying youth trends and the intersection of gaming and entertainment, a lineup of top gaming influencers has been curated who resonate with the audiences in each city. These influencers will participate in a thrilling EAFC 24 gaming showdown across Hyderabad, Mumbai and Gurugram, bringing high-energy face-offs. The event will feature showdowns, intense gameplay, lively banter, and real-time crowd interaction, creating an immersive experience that seamlessly blends gaming, music, and live entertainment.
