Odisha Govt plans grand Subhadra Yojana launch in all panchayats

BHUBANESWAR: The Odisha government is all set to make the launch of Subhadra Yojana by Prime Minister Narendra Modi on September 17 a grand spectacle.

Subhadra Yojana is one of the major election promises of the BJP. The scheme under which all eligible women, aged 18-60 years, would get Rs 10,000 in two equal instalments for five years, is aimed at providing financial safety net and increasing their financial and digital literacy.

Sources said, live streaming of the launch event will be organised in every panchayat, block, municipal corporation and district. Block-level conventions of women SHGs will also be organised on the day.

The district headquarters and municipal corporations would be provided Rs 20,000 each for screening of the launch event and Rs 5 lakh would be given to each block for the SHG convention. An estimated Rs 40.21 crore will be spent for IEC purposes, the sources added.

Streaming of the function will also be done at child care institutions, schools and anganwadi centres. It will be broadcast at common service centres and Mo Seva Kendras subject to availability of TVs there. Subhadra anthem will be telecast prior to the launch.