The 18th edition of Myntras biannual fashion carnival, the End of Reason Sale (EORS), which was held between June 1-11, witnessed yet another successful edition with millions of shoppers flanking the platform from across the country who bought fashion, beauty and lifestyle products from over 21 lakh styles and 6000 brands.
The event registered a record 50 per cent growth in the number of new customers using the platform over the previous summer edition of EORS.
The biggest-ever edition of EORS saw 55 percent of the demand coming in from the non-metro regions. Some of the top metro cities that fuelled the demand during EORS-18 included, Bengaluru, Delhi, Mumbai, Pune, and Hyderabad among others.
Popular Categories: The event witnessed a significant demand for categories such as Beauty and Personal Care, Women’s Ethnic Wear, Women’s and Men’s Casual Wear, Sports Footwear, Luggage and Travel Accessories, Kidswear, and Wearables among others.
Men’s Casual Wear, Men’s Workwear and Sports Footwear witnessed over 500 percent spike in demand over BAU as shoppers thronged the platform to refresh their wardrobes with the latest trends. Kurtas and Kurta set from the Women’s Ethnic Wear category saw an encouraging 300 percent spike in demand over BAU as they continue to remain popular with women shoppers through every passing edition.
With the increasing popularity of D2C brands, the segment witnessed a 115 percent spike in demand over June last year with the likes of Bewakoof, The Souled Store, Snitch, Rare Rabbit, and The Bear House, being among some of the marquee D2C brands preferred by customers. The platform also witnessed new global fashion and beauty launches such as FCUK, Next, Boohoo Man, NYX, and Olaplex, among others, from the extensive international brands portfolio that Myntra has built over the years, being lapped up by customers. Myntra’s uber-trendy GenZ proposition, FWD, continued to gain momentum with the zoomers and clocked an 80 percent spike in demand over BAU this EORS.
