Tech giant Microsoft has announced new artificial intelligence (AI)-based shopping tools in Bing and Edge, that will help users to shop and save “with confidence.”
The new tools help users to harness the power of AI “to make it easier to discover, research, and complete your purchase, all in one place with information you need from expert sources,” the tech giant said in a blogpost on Thursday.
The ‘Buying Guide’ tells users what to look for in each category, offers product suggestions and shows the specifications of multiple, similar items next to each other in a smart compare table, so that users can quickly compare options without having to click around to various websites.
This tool in Bing is available now in the US and will be rolling out to other markets over time.
The Buying Guide in Edge has started rolling out globally.
