New Delhi: Despite a 50 per cent rise in the Indian users’ time spent over smartphones in the last year and the participation of women in the workforce rising consistently, only 11.3 per cent of Indian women are using smartphones to access payment applications, according to a report on Friday.
The report by Artificial Intelligence innovation start-up Bobble AI showed that hardly 6.1 per cent women are active on gaming applications.
Interestingly, the report also showed a higher proportion of women using food apps (23.5 per cent).
In addition, women’s participation in the usage of communication apps (23.3 per cent) and video apps (21.7 per cent) were also comparatively higher than payment apps and games.
The findings are based on Bobble AI’s study to understand the trends around cell phone usage and the subsequent interaction of the users with the market and different platforms.
