Huge drop in revenue from liquor sales

Business: Despite the increase in the number of bars, liquor sales have declined during the Onam season. According to BEVCO, liquor sales reached Rs 710 crore in the nine days leading up to Uthradham. This is down from Rs 715 crore last year. Increase in sales on Uthradham day. Interestingly, sales increased significantly on Uthradham day. On that day alone, revenue increased by Rs 4 billion. Liquor sales on Uthradham day reached Rs 124 lakh, a significant increase compared to other days.

Although the general trend is that the number of loads is increasing, this does not mean that overall sales have increased this season. This data shows that consumer behavior can also change from more bars. The data shows that there was an increase in daily activity on Uthradham, but it was not enough to compensate for the overall decline in sales during this period. The drop in sales can be due to various factors, including changing consumer preferences and economic conditions that impact spending habits during the festive season.
This insight is important for shareholders who want to understand market dynamics and plan their future strategies accordingly. The difference between Utradam’s daily sales and daily growth provides an interesting perspective on consumption patterns during the festival period. Understanding these trends can help companies adapt their approach to better meet consumer demands and maximize sales opportunities during key seasons like Onam.This year’s Onam season has highlighted an unexpected shift in consumer behavior that could have long-term implications for the liquor industry in the state.