Mumbai Mumbai: HT Labs is proud to have secured 7 wins across key categories at the recently held afaqs! Digies 2025 Awards. Recognised for their innovation, creativity and customer engagement, HT Labs’ flagship platforms, OTTplay Premium, India’s leading content discovery and streaming platform, and Slurrp, India’s finest food discovery platform, continue to set new industry benchmarks and these awards recognise their passion, creativity and commitment to pushing the boundaries of digital engagement.
Award-winning innovations of OTTplay Premium
- Bronze – Best Use of Instagram (OTTplay Premium): OTTplay Premium engaged audiences with curated content, exclusive behind-the-scenes insights and customised streaming recommendations, driving increased user engagement on Instagram.
- Bronze – Best Use of Video in PR (OTTPlay Premium): Recognized for its powerful video storytelling, OTTPlay Premium effectively leveraged behind-the-scenes content, influencer collaborations, and creative video ads to strengthen its brand presence.
- Bronze – Best Innovation in Digital (OTTPlay Premium): OTTPlay Premium was honored for redefining content discovery by using data-driven insights and AI-powered recommendations to enhance the OTT experience.
- Bronze – Best Use of Social Media Marketing (OTTPlay): Renowned for its strategic social media campaigns, OTTPlay engaged users with creative storytelling, audience segmentation, and real-time conversations, fostering a dynamic community.
