Delhi Delhi. With the festive season about to begin, seasonal hiring is estimated to increase by 20 per cent compared to last year, according to data from job site Indeed, with the trend being led by a surge in demand in the e-commerce industry. According to the data, the top gig roles that have seen a rise in hiring are delivery executives, warehouse workers, logistics coordinators, in-store sales executives and customer care executives.
Several industries are witnessing a significant increase in demand for seasonal workers, with e-commerce leading the trend with a 35 per cent increase in demand, followed by logistics (15 per cent), retail (14 per cent) and quick commerce (11 per cent).”The festive season is a crucial period for businesses across India, and we are seeing a significant increase in hiring for seasonal roles as companies prepare to meet increased consumer demand.
“The industries that are growing – e-commerce, logistics, quick commerce – are doing so because they are aligned with the needs and behaviours of today’s consumers. This is where the future of India’s job market could go,” said Sashi Kumar, head of sales, Indeed India. IND said the surge in demand in e-commerce is driven by the rapid expansion of the industry and the need for additional warehouse staff and delivery executives to handle large volumes of orders and guarantee timely deliveries. While metro cities such as Mumbai, Bengaluru, Chennai, Delhi and Kolkata are seeing seasonal hiring growth of 18-20 per cent year-on-year, tier 2 and 3 cities are emerging as the real engines of growth.
“Tier 2 and 3 cities such as Nagpur, Jaipur, Vadodara, Kochi, Vizag, Madurai, Lucknow, Gurgaon, Chandigarh, Indore, Coimbatore, Surat, Bhubaneswar and Bhopal are seeing an even higher jump with hiring growth of 22-25 per cent,” IND said.
