Mumbai Mumbai: Firstsource Solutions Limited (NSE: FSL) (BSE:532809), an RP-Sanjiv Goenka Group company, today announced the official opening of its Australia and New Zealand (ANZ) headquarters in Melbourne, Victoria, along with the launch of a dedicated AI innovation lab. This expansion is in line with the Victorian Government’s Economic Growth Statement, which prioritises digital technology as a key driver for economic and job growth.
The ANZ headquarters will be a hub for specialist, domain-based service operations, with a delivery centre and an AI lab dedicated to driving responsible AI adoption and industry innovation. This milestone reinforces Firstsource’s commitment as an UnBPOTM company – driving a bold shift from traditional outsourcing to AI-led transformation, digital talent development and business innovation in the region.
At the heart of the new AI Innovation Lab is Firstsource relAI, a suite of AI-powered platforms and solutions designed to help businesses streamline operations, enhance customer experience and pursue sustainable growth in a responsible and ethical way. The lab will conduct research in AI, engineering, robotics and digital experimentation, working closely with Victorian universities to nurture AI talent and foster industry collaboration.
Dr. Sanjiv Goenka, Chairman of RPSG Group and Firstsource, shared, “Our investment in Australia and New Zealand is a significant milestone given our clients’ needs. This will be our third largest global hub, a testament to the immense potential we see in the country and the ease of doing business enabled by the Government of Victoria. We are excited to leverage our UnBPO™ way of working using AI, automation and deep expertise to build smarter, more impactful solutions that drive real business outcomes for leading businesses across the country.”
