Technology: This week the Almeria Fruit and Vegetable Association, known as COEXPHAL, launched a technology journey with the aim of developing agricultural practices for the 2024-2025 season. The initiative focuses on driving digital transformation in the industry by fostering collaboration between member companies. The workshops, titled “Increase Innovation, Achieve Success,” aim to simplify implementation plans, reduce costs and ultimately improve operational efficiency through the adoption of Masu’s advanced technologies. The series covers various topics related to digital transformation, including artificial intelligence for text and speech recognition, image recognition for informed decision making, and web application development using programming languages and emerging technologies such as the Power Platform.
The discussions will take place in the COEXPHAL Technology Innovation Center and will initially focus on the use of ChatGPT and Power Automate in business processes. Industry experts, including business intelligence consultants, will share valuable insights and best practices. A notable partner is Las Horticules S.A.T. A member company that has significantly improved operational efficiency through technological advances. By using voice recognition technology and integrating workflows via Telegram and Power Automate, Las Horticulturas simplified operations, reduced errors and optimized transaction management. This example highlights the potential impact of technology on increasing productivity in the agricultural sector.
