Berlin: Dementor-like characters flew over central Berlin during a spectacular visual representation of the opening of HBO Max in Germany, Austria, Switzerland, Luxembourg, and Liechtenstein on Tuesday, January 13.
The theatrics, which resembled the dark, cloaked beings of the Harry Potter universe, attracted people and the media as part of the promotional activities of the streamer before its launch in the region.
The stunt was performed in one of the major public locations in Berlin to create a feeling of mystery and fantasy, which supports the brand name of HBO Max as a high-impact storytelling and high-quality entertainment. Social media was fast spreading the visuals, and spectators took photos and videos of the strange airborne vision.
The move to launch HBO Max in these European markets follows the larger international launch of the company, which seeks to gain subscribers in other major markets outside of the U.S. base. The catalogue of the streamer consists of original series, movies, documentaries, and content from other partners, offering a wide variety of programming to attract different audiences in the region.
With a visually eye-catching stunt instead of conventional advertising, HBO Max has attempted to generate buzz and capture attention for its arrival in the competitive streaming market of the continental European market. The response of social media users was varied, and some of them praised the cool and creative strategy, while others compared the scene to fantasy-based productions.
HBO Max is coming to these countries, so it will be available to their subscribers with all of its original and licensed series and films, making it a major competitor in the already saturated streaming market in Europe.
