Chennai: A platform for music learning and community, Artium Academy offers online music courses and interactive masterclasses from India’s biggest music icons. The performance-based courses are certified by experts such as Sonu Nigam, KS Chithra, Shubha Mudgal, Aruna Sairam, Louis Banks and others. The academy recently concluded the Artium Superstar Finale and Teachers Conference. The two-day event showcased a soulful mix of music and guidance. The young talents performed in front of judges Sonu Nigam, Agam Kumar Nigam, Aruna Sairam, P Unnikrishnan, Louis Banks, Raju Singh, Gino Banks, Shruti Shadolikar Katkar and Ananth Vaidyanathan. Out of 46 artists, five winners were chosen for their renditions of classical, Hindustani and Hindi film music. Ashish Joshi, Founder and CEO, Artium Academy comments on the impact of AI on the music industry: “AI has become an integral part of our lives, so it was natural for us to adopt it in the Indian music industry.
AI has the potential to enhance music development, distribution and consumption. It offers a personalised learning experience, providing customised feedback and practice tips to help musicians improve faster. AI also aids in targeting and marketing by forecasting trends and recommending songs based on the user’s interests, thereby increasing artist visibility. Artium has developed a proprietary technology platform that aims to revolutionise music education and can be widely implemented within the industry. “It is important to balance AI innovation with respect for privacy and consent. We need a clear, ethical and legal framework to define AI boundaries, particularly with regard to IP rights and the use of personal information in voice models,” says co-founder Vivek Raicha.
“Online education offers flexibility but comes with challenges such as technical issues and limited interaction. To address this, we have developed technology that integrates interactive keyboards with notation and chord sheets for an immersive experience,” Ashish told DT Next. Our custom video platform includes instruments like the tanpura, tabla, and metronome for a complete practice environment, and our P2P technology ensures seamless communication during piano classes.” Shreyanvi, winner of the Popular and Film Music South, Under 16 category, says, “Music is the melody of our lives. My mother Vinodita, who dreamt of becoming a singer, inspires me. My favourite singers are Chitramma and Shreya Ghoshal. Although my age limits my pronunciation and mouth movements, I am working on exercises to improve. My goals include learning more, creating my own compositions, and forming a band.”
