Technology: Buddy, a California-based company known for scaling up the deployment of sales and marketing software, has successfully raised $4.2 million in a recent funding initiative. The investment round was primarily led by RTP Global, an early-stage investor, with additional support from Beenext, The Neon Fund, and several notable angel investors, including Postman co-founder Abhinav Asthana, Sierra Atlantic’s Raju Reddy, and Pure Storage co-founder John Hayes.
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This funding will be allocated to further the development of the company’s artificial intelligence capabilities, with a focus on streamlining sales and marketing operations. Founded in 2024 by Samay Kohli, former co-founder of robotics company GreyOrange, Buddy aims to simplify complex business processes for enterprises. Kohli emphasises that his AI solution is designed to enhance human productivity rather than merely serve as a passive assistant.
Buddy is specifically targeting early-stage companies with annual revenues of $25 million to $200 million in North America. The company has begun partnering with select enterprise clients to further improve its offerings. Nishit Garg of RTP Global highlighted the alignment of the investment with its mission to support innovative founders in the AI space, while Reddy praised Kohli’s ability to leverage emerging technologies in transforming enterprise software management.
