Bihar: Preparations have now started to connect Jeevika Didis with the e-commerce platform. They will be given special training in online selling of products, digital marketing, packaging, branding and order management, which will help in increasing their income and taking local products to the national market.
Jeevika Didis of Bihar will join e-commerce, will get special training for online sale of products.
An important initiative is being taken towards financially empowering the Jeevika Didis associated with the Self Help Group of Bihar. Now they will get the opportunity to deliver their products to customers across the country through e-commerce platforms. For this, Jeevika Didis will be given special training related to online sales, digital payments, packaging, branding and customer management.
The objective of this initiative is to give national recognition to the products made by rural women instead of limiting them to the local market and increase their income. This is being considered an important step towards giving a new direction to women’s self-employment with the help of digital technology.
What is the objective of this initiative?
Lakhs of women are associated with Jeevika project in Bihar. These women produce a wide variety of items including food products, handicrafts, clothes, spices, pickles, papads, incense sticks, honey, bamboo and clay products.
Till now the sale of these products was mainly limited to local markets, fairs and exhibitions. After joining e-commerce, the possibility of delivering these products to customers in different states of the country will increase.
Will get special training
Jeevika Didis will be given training for digital business in a phased manner. The training will mainly include the following topics-
Preparing product listing on e-commerce platform.
Taking good quality product photos.
Writing an attractive product description.
Use of digital payment systems.
Receiving and managing orders.
Packaging and safe delivery.
Customer service and resolution of complaints.
Use of social media and digital marketing.
Branding and quality maintenance methods.
The objective of this training is to prepare women as digital entrepreneurs rather than limiting them to online sales only.
Local products will get a bigger market
Many traditional products of Bihar are famous for their quality and uniqueness. If these are presented properly on e-commerce platforms, their demand can increase across the country.
Potential products include—
traditional handicrafts
Madhubani painting based products
Spices and Food Ingredients
Pickles, papad and murabba
honey and natural products
handmade clothes
Bamboo and clay items
Local art and home decor
Having an online market will provide an opportunity to deliver these products to more customers.
Emphasis on increasing women’s income
Experts believe that the scope of sales of products increases when they are connected to digital platforms. If product quality, packaging and timely delivery are ensured, the income of rural entrepreneurs can increase significantly.
Through this initiative, Jeevika Didis-
There will be an opportunity to reach more customers.
Dependence on middlemen may be reduced.
The possibility of getting better prices for products will increase.
Will help in developing your own brand.
You will get experience of digital financial transactions.
Steps towards digital empowerment
In today’s time, e-commerce is not limited to only big merchants. The increasing penetration of internet and smartphones even in rural areas has created new opportunities for small entrepreneurs.
By getting training in digital technology to Jeevika Didis, they can-
Will be able to handle online orders.
Will be able to connect directly with customers.
Will be able to accept digital payments.
Will be able to promote their products themselves.
This will also increase the digital confidence of women.
The state’s economy will also benefit
If a large number of self-help groups join online business, it will give a boost to rural industries. Employment opportunities may increase at the local level and traditional products may find new markets.
According to experts, this will also strengthen “Vocal for Local” and women entrepreneurship.
Which challenges need to be addressed?
There will be some challenges along with joining e-commerce, which need to be paid special attention to –
Maintaining product quality.
Delivery of orders on time.
Secure packaging.
Increasing digital literacy.
Quick resolution of customer complaints.
Branding and marketing according to online competition.
Better training in these areas can lead to long-term success for women.
