NEW DELHI New Delhi: Giving a perfect example of rising consumption in rural areas, Amazon India on Saturday said it witnessed the highest ever footfall of 140 crore customers during its month-long festive sale, with over 85 per cent of the customers coming from non-metro cities.About 70 per cent of the participating sellers were from tier 2 cities and beyond, and the e-commerce giant saw the highest number of sellers (from tier 2 and 3 cities) achieving sales as compared to last year’s festive season.
The online marketplace said it delivered over three crore products to Prime members across the country within the same or next day during the ‘Amazon Great Indian Festival 2024’ – a 26 per cent growth over last year.Saurabh Srivastava, Vice President-Categories, Amazon India, said, “We are committed to creating more such opportunities that unlock more value for our entire ecosystem of customers, sellers and partners.”
The number of sellers at the festive sale grew by over 70 per cent compared to last year, with sales exceeding Rs 1 crore. According to the company, small and medium businesses, including women entrepreneurs, weavers and artisans, sold over 1,000 units every minute during the event. “Over 4,500 sellers saw 10x growth, over 7,000 sellers witnessed 5x growth, and over 13,000 sellers enjoyed 2x growth compared to last year’s event,” Amazon India said.
EMIs drove big purchases. From mobiles to large appliances, one in four electronics sales availed EMI options. Four out of five of these were no-cost EMIs, registering a 45 per cent year-on-year growth. The e-commerce giant said overall EMI adoption grew 25 per cent compared to 2023. The premium smartphone segment (Rs 30,000 and above) witnessed the highest annual growth (across all price segments, by volume) due to selection, great deals, and a wide range of payment options. Cities in tier 2 and beyond contributed over 70 per cent of premium smartphone sales. Over 50 per cent of TV purchases came from tier 2 and 3 cities and demand for large appliances grew by 25 per cent from tier 2 cities, with customers preferring air conditioners and refrigerators.
