Technology: The international football landscape is on the verge of a technological revolution, as artificial intelligence (AI) takes centre stage in the organisation of the 2026 FIFA World Cup qualification draw. This is FIFA’s first significant use of AI technology for such an important event, promising to transform the way teams are allocated for the tournament.
The adoption of AI in the 2026 World Cup qualification draw will increase the transparency and efficiency of the process. FIFA’s technology partners have developed sophisticated AI algorithms designed to ensure an equitable draw by analysing a broad range of data points. These include team performance metrics, player statistics and historical weather data in potential host cities. This aims to minimise any unforeseen issues such as travel disruptions or player fatigue, ultimately leading to a more balanced competition.
FIFA representatives have highlighted the benefits, noting that AI can also predict potential outcomes and logistical challenges, making event planning more proactive and less reactive. This breakthrough will not only modernise football management, but also set new standards for fairness and preparedness at global sporting events.
While this development sparks excitement, it also raises questions about the changing role of human intervention in sports. As AI continues to develop, the 2026 draw presents a scenario where technology complements human expertise, promising an innovative and unprecedented era for football fans around the world.
