YouTube expands ‘Analytics for Artists’ tool to help artists measure their performance

San Francisco: Google-owned YouTube has announced that it is expanding its “Analytics for Artists” tool by adding YouTube Shorts-related data to the Total Reach metric, providing artists with an overview of how their music is reaching audiences across all formats on YouTube.

“As of this month, ‘Analytics for Artists’ Total Reach metrics from YouTube include fan-uploaded Shorts. This new metric shows how many people your music is reaching across all formats, making it the most comprehensive snapshot of the size of an artist’s audience on YouTube,” Lyor Cohen, YouTube’s global head of Music, said in a blogpost.