Varanasi: Rajamouli’s new masterstroke in marketing.

Entertainment: SS Rajamouli is not only considered one of the greatest commercial filmmakers of this generation but is also lauded for his brilliant marketing acumen. His upcoming film with Mahesh Babu, tentatively titled Varanasi, is once again showcasing this talent. After a grand glimpse launch last year, the Varanasi team had maintained a low profile, focusing on production work. Suddenly, an unplanned promotional material surfaced, perfectly aligning with the film’s theme. A billboard in the holy city of Varanasi read “In Theaters April 7, 2027,” and pictures of it quickly went viral on social media. While there has been no official confirmation from the makers, this appears to be another clever marketing move by Rajamouli to subtly announce the release date. Previously, the film was speculated to release in the fourth week of March. Confusion arose when Sandeep Reddy announced a March 5th release date for his Prabhas-starrer Spirit, increasing the likelihood of a box office clash. Now, the April 7th release ensures a comfortable one-month gap between the two films, benefiting both productions and their audiences. This surprise promotional tactic has once again highlighted Rajamouli’s mastery of generating buzz while keeping his fans engaged.