Understanding advertising agreements and user consent on some websites
Technology: To access content without paying on some websites, users may need to consent to targeted advertising. By allowing cookies and network identifiers, ads will be displayed on platforms such as iDNES.cz, Lidovky.cz, Expres.cz and Antiyoutuber.cz. This advertising approach customizes ads based on individual online behavior and interests, ensuring that users see relevant promotions.
Users have the ability to revoke their consent to targeted advertising at any time. However, doing so may prompt them to switch to an ad-free premium subscription. Preferences regarding data use for purposes other than advertising can be changed without a subscription in the detailed settings section. The consent given is valid for one year, although it is subject to cookie retention limits.
In addition, some data processing is carried out under legitimate interests, allowing users to manage their privacy settings and objections through the same detailed settings option. The information is used for various purposes, including selecting ads, measuring ad performance, and understanding audience behavior through analytics.
The current system is currently in a trial phase, which will be expanded to registered users from September 20, 2024. Users who opt for iDNES.cz without payment must agree to the advertising terms stated above to retain access. For detailed information on cookie use and terms of service, users are directed to the corresponding links available on the website.
