Myntra’s EORS-18 goes live on June 1, offering 20 lakh styles across over 6,000 brands

Myntra, one of India’s leading fashion, beauty and lifestyle destinations, said on Tuesday it is on track to welcome 15 million new users from non-metros on the app as the 18th edition of Myntra’s biannual End of Reason Sale (EORS) is all set to enthrall millions in the country, from June 1, with more than 20 lakh fashion, beauty and lifestyle products from over 6,000 leading international, domestic and D2C brands.

The company is geared to handle 9 lakh concurrent users at peak. Myntra’s over 17,000 MENSA network of Kirana partners will play an important role in enabling the seamless delivery of orders across the country.

“Our effort has been to ensure every customer cohort, be it GenZ or millennials, or our customers from T2&3 cities, or beauty enthusiasts get enthralled by unmatched offers and have a delightful shopping experience through the pioneering tech enhancements and features on Myntra,” said Nandita Sinha, CEO, Myntra.

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“The presence of superstars like Shah Rukh in our EORS films further builds resonance with this shopping extravaganza across age groups and geographies,” she added.

Categories that are expected to see heightened traction from consumers during EORS 18 include — Men’s Casual Wear, Women’s Ethnic, Women’s Western wear, Beauty and Personal Care, Watches and Wearables, Home and Furnishing, Summer Essentials, Work wear and Kids wear.

The platform has also amped up its categories like sports footwear, home and furnishing, and accessories for customers to explore new selections in the lifestyle space.

As a part of ‘EORS Specials’, Myntra onboarded Converse Footwear ahead of EORS, and scaled up collections from Nike Jordans, Air Force, and Dunks. Customers will also be able to buy unique celebrity lines such as Puma X Anuska, Club Originals, Tapsee X Reebok, and Puma colour-blocked styles.