Microsoft brings ads to its Bing chat

San Francisco: Microsoft has announced that it is bringing ads to its AI-powered Bing chat, its new search agent powered by OpenAI’s GPT-4.

Yusuf Mehdi, Microsoft corporate vice president, in a blogpost said, the company is “exploring placing ads in the chat experience to share the ad revenue with partners whose content contributed to the chat response”.

According to the company, there are now more than 100 million daily active users of Bing.

New scenarios like chat are driving engagement, including more than 100 million chats.

The company also mentioned that of the millions of users in Preview, one-third are new to Bing, creating a net new opportunity for publishers.