Luminous Power Technologies and Rajasthan Royals further strengthen partnership

Delhi Delhi: Luminous Power Technologies, India’s leading energy solutions company, has continued its energy partnership with Rajasthan Royals by becoming their title partner for the upcoming 18th season of India’s T20 Premier League. This will further accelerate their sustainability efforts and drive solar energy adoption across the country. As part of the event, Rajasthan Royals players Sanju Samson, Nitish Rana, Tushar Deshpande along with Rajasthan Royals CEO Jake Lush McCrum and Preeti Bajaj, Neelima Bura, Amit Shukla and Shikha Gupta from the Luminous leadership team unveiled Luminous’s latest range of solar and advanced energy solutions, in line with the company’s long-term mission to empower consumers with clean energy options. Luminous also plans to launch a new sleek futuristic design range of inverters – EVO Inverter Series and ZELIO S Inverter Series. Additionally, the product range includes EON Topcon solar panels as well as the industry-transforming gel battery technology – the AmpBox range, designed to deliver superior efficiency, durability and performance in India’s extreme weather conditions.

In addition, Luminous also unveiled a comprehensive 360-degree marketing campaign to accelerate rooftop solar adoption across India and establish itself as “India’s Solar Expert”, addressing the lack of consumer confidence and the perception of high cost and complexity. While educating consumers about solar benefits, the campaign showcases Luminous’ cutting-edge solutions through digital outreach, on-ground activations and media engagement. By focusing on trust and expertise, Luminous aims to lead solar adoption and strengthen its position as the country’s leading solar provider.

Speaking on the occasion, Preeti Bajaj, CEO and MD, Luminous Power Technologies, said, “India’s solar energy sector is undergoing a significant transformation, and at Luminous, we are dedicated to playing a key role in accelerating this transformation. We believe the future belongs to solar energy, and we are committed to driving this transformation through innovative products and meaningful partnerships. Our collaboration with Rajasthan Royals enables us to connect with millions of cricket fans and inspire a movement towards adopting clean energy. Through this collaboration, we are leveraging the impact of sports to promote solar energy, encourage its adoption, and introduce innovative products that enhance energy efficiency.”