LinkedIn introduces AI Copy Suggestion feature for ad creatives

Professional social networking platform LinkedIn has introduced an AI-generated Copy Suggestions tool that uses generative AI to create high-performing intro text and headlines for ad creatives by leveraging data from an advertiser’s LinkedIn Page.

“We’re developing AI-generated Copy Suggestions that use advanced OpenAI GPT models to leverage data from your LinkedIn Page and Campaign Manager settings, like objective, targeting criteria and audience, to suggest ad headlines and copy to help you jumpstart your campaigns,” LinkedIn said in a blogpost.

The company is rolling out this feature in a pilot in North America in English and plans to increase functionality, languages, and availability in the coming months.