Janta Se Rishta Media House brings Gol Bazaar’s Lehenga Video Song, ‘Tor Maya La Paaye Bar’ and ‘Ye Ka Kare Tay Jadoo’ are a hit
Raipur. With the aim of giving a new flight to the media and entertainment world of Chhattisgarh, Janta Se Rishta Media House has entered the field of video album production. It has started with the teaser launch of the much-awaited Chhattisgarhi video album “Gol Bazaar Ka Lehenga”. This album is being produced in partnership with well-known music director Parvez Khan and Rehman Khan of Karishma Recording Studio.
Will be released from “Gaana Wala” YouTube channel
The album is being produced by Janta Se Rishta’s Managing Editor Pappu Farishta for the YouTube channel “Gaana Wala”. This channel has been specially designed for music and video album production in Chhattisgarhi, Hindi, Oriya, Bhojpuri and Telugu languages. This partnership will not be limited to just one album, but new video albums in different languages will be released regularly every month.
Artists will get a platform
The aim of Gaana Wala channel is not only to deliver excellent content to music lovers, but also to give a platform to new and emerging artists, social media influencers and reel creators. Pappu Farishta said, “Our effort is to give talented artists from Chhattisgarh and other linguistic regions a platform where they can showcase their talent and make an identity.”
Will be released on OTT and digital platforms
The video albums will not be limited to YouTube only, but will also be available on all major OTT platforms, internet streaming services, and in the video category of Janta Se Rishta News website. These video albums will benefit from the website’s 75 lakh users and 6 crore viewership per day, which will help them get a large digital audience.
Inspired by film heritage
The roots of this initiative are also linked to Pappu Farishta’s family film history. His uncle late Jafar Farishta has been the hero of Chhattisgarh’s first film “Kahi Debe Sandesh” and “Ghar Dwar” and has also been active in the Mumbai film industry. The films produced by him include popular films like “Sau Din Saas Ke”, “Bombay Four Zero Five Miles”, and “Bhago Bhoot Aaya”. Apart from this, Pappu Farishta’s father late Ghulam Ali Farishta’s uncle late Khwaja Ahmed Abbas, who was the producer and director of Amitabh Bachchan’s first film, inspired this family to film production.
This step of Janta Se Rishta Media House will work to give a big platform to the emerging talents not only in Chhattisgarh but also in different linguistic regions of the country. The “Gol Bazaar Ka Lehenga” video album is the first glimpse of this initiative, whose full presentation will be in front of the audience in the coming days. This can become an example where the media house is moving towards the digital revolution by combining entertainment, culture and local talent together.
