IYM launches upgraded version of Ray ZR
Business: Renowned two-wheeler brand India Yamaha Motor (IYM) has launched an upgraded version of its popular ‘Razor’ scooter. The Yamaha RZR Street Rally has been added to the company’s scooter range as part of the ‘Blue Call’ brand campaign. The scooter is now available in a new Cyber Green colour. The model also retains the Ice Full Over Million (exclusive to Blue Square showrooms) and Matte Black colour options. This new version also offers “Answer Response” function and LED Daytime Running Lights (DRL) for greater comfort and visibility. Mr. Ishin Chibana, Group President, Yamaha Motor India expressed Yamaha’s excitement for the new RZR Street Rally. He said: “This scooter is perfect for young adventurers who want to combine the practicality of a scooter with a robust and sporty design. The quality of the upgraded version is superior and meets only global production standards. It also appeals to our target audience. It also redefines the “driving experience”.
The RayZR Street Rally’s “Return Response” feature allows riders to locate the scooter in crowded areas by flashing the turn signals and sounding the buzzer through the mobile app. LED daytime running lights highlight the scooter’s aesthetics while enhancing safety on the road. The new model features a two-tone seat design and modern design elements that enhance the scooter’s sporty and aggressive appeal. Focusing on young adventurers, Yamaha aims to offer products that combine the looks of a motorcycle with the practicality of a scooter.
The RayZR Street Rally is powered by a 125cc Fi Blue Core engine with Hybrid Power Assist, designed to deliver excellent performance and fuel efficiency. The air-cooled, fuel-injected engine coupled with Yamaha’s Smart Motor Generator (SMG) delivers smooth, quiet starts. Other notable features include 21 litres of under-seat storage, E20 fuel compatibility, telescopic front suspension, side-mounted engine shut-off switch and a fully-digital instrument cluster with Bluetooth Y-Connect.
