IIT Delhi launches advanced certification program to transform digital user experience
Delhi Delhi: In a world where digital interactions shape user decisions, the combination of user experience (UX) design and persuasive strategies is redefining the way we engage with technology. Recognizing the urgent need for expertise at this intersection of design and psychology, the Indian Institute of Technology (IIT) Delhi has announced admissions to the second cohort of its Advanced Certification Program in Persuasive UX Strategy. The program provides learners with the tools to design innovative and impactful digital interfaces that engage and effectively guide user behavior.
Driven by India’s digital and e-commerce revolution, the demand for exceptional UX design is on the rise. With the UX services market projected to grow from USD 3.5 billion in 2023 to USD 32.95 billion by 2030, at an astonishing CAGR of 37.8%, businesses are investing heavily in innovative interfaces to capture user attention. India’s rapidly growing e-commerce sector, which is projected to reach $325 billion by 2030, coupled with the rapid adoption of digital payments (expected to double to $7 trillion by 2030) underscores the critical role of UX in shaping consumer behaviour and driving business growth.
Speaking on the program announcement, Professor Jyoti Kumar, Head, Department of Design, IIT Delhi, said, “The Advanced Certification Program in Persuasive UX Strategy bridges the gap between technology and human psychology, empowering learners to create designs that are both functional and transformative. They will gain a deep understanding of user behaviour, enabling them to design interfaces that not only grab attention but also drive meaningful user interactions. Learners will emerge with market-relevant skills, ready to meet the growing industry demand for strategic UX professionals.”
This six-month intensive program offers over 240 hours of blended learning, seamlessly integrating business skills with creative design thinking. Learners will master psychological persuasion techniques, use data analysis to optimize UX strategies, and apply their knowledge to practical, real-world scenarios. The curriculum emphasizes hands-on learning, including a capstone project and proficiency with industry-standard tools like Figma, Maze, iMotions, NVivo, and Optimal Workshop.
The course consists of 20 carefully curated modules covering diverse topics such as usability, UX and CX, the role of UX in product and service design, creating UX strategies from research data, designing user interfaces aligned with persuasive strategies, measuring ROI from UX strategies, cultural and legal considerations in UX design, UX processes for AR/VR and MR, advanced UX testing methods using eye trackers, EEG, and GSR, and more. The program is designed for professionals aiming to excel in roles such as UX strategist, UX designer, product designer, UX researcher, and content strategist.
Delivered through live interactive sessions in a direct-to-device (D2D) format, the program also includes a 2 to 5-day campus immersion at IIT Delhi, giving them a first-hand experience of the institute’s world-class research environment. Learners will benefit from expert guest lectures, practical assignments designed to build a strong portfolio, and a coveted completion certificate from IIT Delhi, a testimony to their expertise in persuasive UX strategy.
