Hyundai unveils gaming-inspired Insteroid concept car in Seoul

Delhi Delhi. Hyundai Motor Company has introduced its futuristic concept car, Insteroid, at an event held in Seoul, South Korea. This innovative design combines gaming elements with a high level of personalisation, aimed at attracting a young, tech-savvy audience. The concept car builds on the success of Hyundai’s INSTER, a popular electric sub-compact SUV that has already earned recognition including being a finalist for the 2025 World Car of the Year. Insteroid takes the sporty design and user experience of Inster to new levels, marking a bold step in Hyundai’s vision for the future of automotive technology.

Also Read – Talentnomics India successfully concludes 9th Global Leadership Conference

Hyundai Motor’s European design team has unveiled Insteroid, a bold concept car that pushes the boundaries of automotive design. The name Insteroid combines the fun of ‘INSTER’ with the strength of ‘STEROID’, reflecting the powerful and robust aesthetic of the vehicle. This new creation follows the success of the off-road variant INSTER CROSS, introduced in 2024, and continues the journey of the highly popular INSTER SUV.

Simon Loasby, Senior Vice President and Head of Hyundai Design Center, said, “INSTEROID is a celebration of pure fun – a journey where we found new ways to ignite emotion and imagination in every detail.” “It’s not just about how it looks, but also how it sounds and makes you feel. From its bold visual language to the immersive sound experience, it’s a concept that invites everyone to dream a little louder and smile a little longer.”

Eduardo Ramirez, Chief Designer, Hyundai Design Europe, said, “INSTEROID presents a modern take on the idea of ​​a dream car. It is designed to inspire and create excitement.”

The interior of Insteroid is designed to deliver a highly immersive driving experience. The cockpit features a minimalist setup with bucket seats, a roll cage and a unique instrument cluster, offering full adjustability for individual riding. The design is inspired by the spirit of a custom-built machine, reflecting the motto: “Build it, Run it, Break it, Repeat.”