Google to give $100 mn to NYT for 3 years to use its content: Report

New York: Google will give around $100 million to The New York Times over three years as part of a broad deal to use its content on some of its platforms, the media reported.

According to the Wall Street Journal, the Alphabet company will use the NYT content on Google News Showcase and some other platforms.

The NYT in February this year announced an expansion of its agreement with Google.

It “described as an expanded agreement that included content distribution and subscriptions, as well as using Google tools for marketing and ad-product experimentation.”

The NYT and Google did not immediately comment on the WSJ report.

The deal covers distribution, subscriptions, marketing and ad products.

In late 2020, an online news experience called Google News Showcase was launched. This platform helps participating publishers share their expertise and editorial voice through an enhanced storytelling experience.