Assam: Britannia Industries, one of India’s leading food companies, is reportedly in talks to acquire Kishle Foods, a well-established snack manufacturer based in Assam. The move is part of Britannia’s strategy to strengthen its presence in Northeast India, a region with significant growth potential for the food and beverage sector. According to sources, the acquisition is aimed at leveraging Kishle Foods’ existing distribution network and manufacturing capabilities in the Northeast, helping Britannia expand in a market where it sees immense growth potential. Kishle Foods, known for its wide range of snack products, has a strong local presence and established consumer trust in the region.
While the two companies are yet to make any official statement, insiders have indicated that talks are in the final stages, with Britannia looking at buying a majority stake to gain control of Kishle Foods’ operations. If the deal is finalised, Britannia will get a ready-made platform to take its products to new consumers and increase its market share in the region. Industry experts believe that this potential acquisition is in line with Britannia’s broader growth strategy, which includes expanding its product portfolio and reaching new markets. The move could help Britannia leverage the unique consumer preferences of the Northeast and benefit from the region’s growing demand for packaged food products.
Analysts also suggest that Kishley Foods’ existing infrastructure and local market knowledge will provide Britannia with a competitive edge, reducing the costs and risks associated with entering a new market. “This acquisition could be a game-changer for Britannia in the Northeast, helping them expand quickly and efficiently,” commented an industry observer. The talks come at a time when Britannia is actively trying to expand its market share amid growing competition in the Indian food industry. If the deal goes through, it could mark a significant step for the company in its efforts to diversify and strengthen its position in regional markets across India.
