Box Office: ‘Shambhala’ benefited from positive word of mouth.

Entertainment: With no big-star films releasing during the Christmas season, medium and small-budget films have clearly benefited at the box office. Audiences looking for good entertainment are opting for films that are receiving positive word-of-mouth. Shambhala has benefited the most from this situation. As the team officially announced, Shambhala collected approximately Rs 3.30 crore gross on its first day, which is a good figure considering Aadi Sai Kumar’s market range. Thanks to its promotion, good content, and positive public reception, the film is performing well in theaters. The film’s long-term performance will depend on the drop in collections after the weekend, especially on Monday. However, Shambhala is in a safe zone. Break-even and profits are expected soon, and if the collections remain stable until Sunday, the film will comfortably enter the profit zone. To further boost the film, the Shambhala team has once again intensified its promotions. A press meet was recently held, and Aadi Sai Kumar is planning to visit theaters to interact directly with the audience. Another film released on Christmas, Isha, is seeing average bookings, with the horror genre helping it despite negative reviews. A confidence booster is that the film’s OTT deal has reportedly been finalized for Rs 10 crore, putting the producers in a very safe position. With the success of Shambhala, Aadi Sai Kumar seems to be back on track. His upcoming film SI Yugandhar is getting ready for release, and its business prospects are expected to improve significantly.