Apple’s pioneering journey in AI development: Mark Gurman
Technology: Recent insights from industry expert Mark Gurman shed light on how Apple’s efforts in artificial intelligence may be about two years behind, as believed by some of the organization’s employees. This revelation comes alongside a comprehensive overview of Apple’s internal AI research and future strategies. During the upcoming WWDC24 conference in June, Apple is expected to unveil its new set of AI features, collectively referred to as Apple Intelligence.
This launch reflects the company’s proactive approach in the AI domain, amid global interest in the technology. Users can expect enhancements such as better notifications, a more intelligent Siri, and creative tools such as Image Playground and Zenmoji. Apple’s AI strategy is notably device-centric, requiring robust hardware such as the A17 or M1 chip and a minimum of 8GB of RAM. This hardware dependency may limit the scalability of Apple Intelligence, leading to a strategic partnership with OpenAI to provide users with better information access.
In a comparison of AI capabilities, ChatGPT has been shown to outperform Siri by about 25% in accuracy, and it generates responses for 30% more queries. Looking to the future, Gurman suggests that Apple can catch up with competitors and aims to implement Apple Intelligence across all screen-enabled devices by 2026, indicating a possible wider rollout with upcoming device updates.
