Lackluster promotion of ‘Lal Salaam’ is creating tension among fans

Superstar Rajinikanth’s daughter Aishwarya Rajinikanth’s anticipation of her special role in the upcoming sports drama “Laal Salaam” is generating widespread excitement. The much-awaited film, scheduled to hit the screens on February 9, 2024, stars Vishnu Vishal and Vikrant in the lead roles. Despite being backed by the prestigious Lyca Productions, a banner of critical repute, there appears to be a lack of enthusiasm in promoting the Telugu and other language versions of “Lal Salaam”, which are scheduled to release simultaneously with the Tamil version. While the Tamil trailer was unveiled last night after some delay, information about the release of the trailer in Telugu and other languages is conspicuously absent. The relatively low promotional efforts for the film featuring the iconic Rajinikanth has raised industry eyebrows. Fans in the Telugu states are expressing their disappointment over the lack of attention from the “Lal Salaam” team. Notably, the absence of a Telugu press meet further underlines the team’s oversight in catering to a diverse audience. The film has a stellar cast, including eminent personalities like Kapil Dev, Jeevitha Rajasekhar and Nirosha who play pivotal roles. With acclaimed AR Rahman as the music director, “Laal Salaam” has piqued the interest of the audience who are eagerly waiting for its release. However, there is a collective hope among fans that the promotional efforts for the Telugu and other language versions will be equal to the stature of the project before it hits the silver screen.