Meghalaya: Achieved 2nd runner up position in National ODOP Awards 2023

Meghalaya: Meghalaya achieved the remarkable feat of securing the position of second finalist at the Premios ODOP 2023 ceremony held at Pragati Maidan, New Delhi. The prestigious event was organized by the Department of Interior for Industry Promotion and Commerce to show appreciation for Meghalaya’s continuous dedication in achieving success with the One District, One Product (ODOP) initiative. India’s Foreign Minister Dr. S. Jaishankar inaugurated the Premios Atmanirbhar Bharat Utsav and National ODOP Celebration to recognize the outstanding contribution of India’s States, Union Territories, Districts and Missions in achieving this objective. India is self-reliant with its own initiative in ODOP. Shri Conrad K Sangma, Honorable Minister of Meghalaya expressed his appreciation for the prestigious award and said that it will serve as a boon for the deserving farmers and artisans. It credited strategic initiatives, mission-style programmes, establishment of a unique brand through geographical indication labeling and solid marketing strategies for contributing to Meghalaya’s success. Representing the State, Dr. Vijay Kumar D, IAS, Commissioner and Secretary to the Government of Meghalaya received the award. He stressed that his commitment is to highlight Meghalaya’s concentration in global associations aimed at building a self-reliant India and developing sustainable development in various sectors along with agricultural value chains and quality assurance. In Meghalaya, a concerted effort is being made to strengthen the promotion of ODOP goods through a multi-pronged strategy that includes various components, such as creating awareness through campaigns, ensuring compliance with regulations and quality standards, basic Improving facilities, implementing specific registration procedures as well as adopting innovative branding techniques. .Combined with the incorporation of technology. Additionally, with the help of assessment and analysis of deficiencies, they are organizing exhibition visits and training programs to develop capabilities in this area. Meghalaya’s remarkable achievement in exporting Khasi Mandarin to Dubai highlights its experience in producing superior products as well as creates important linkages with global markets. This is an important milestone for the state and reflects its ability to reach out effectively beyond national boundaries. Meghalaya’s success in the ODOP initiative is an excellent example of how expert planning, originality and unwavering dedication to authenticity can be fundamental to increasing levels of self-reliance and achieving sustainable development.