South’s most expensive pre-release events: ROBO 2.O’s in Dubai tops list

Pre-release events are important in building anticipation among fans especially in the South Indian film industry, which is known for its grandeur and extravagance. The following is a list of the top five most expensive pre-release events in the Southern film industry, showing the massive investments made to generate buzz around these highly anticipated films.

ROBO 2.O (DUBAI) – Rs. 14 crore
The blockbuster film “ROBO 2.O” held its pre-release event in Dubai, making it the most expensive event in South film history. The event was a spectacle, with breathtaking visuals, star-studded performances, and an awe-inspiring stage.

RRR (MUMBAI) – Rs. 9 crore
The much-anticipated film “RRR” held its pre-release event in Mumbai, attracting a lot of attention from fans and the media. The event featured top celebrities, captivating performances, and an electrifying atmosphere that set the tone for the film’s release.

SAAHO (HYDERABAD) – Rs. 2.5 crore
The action-packed film “SAAHO” held a pre-release event in Hyderabad, showcasing the film’s high-octane energy and grandeur. The event created a buzz among fans and raised the excitement levels to new heights with stunning performances, extravagant sets, and captivating moments.

ADIPURUSH (TIRUPATHI) – Rs. 2.5 crore
The epic film “ADIPURUSH” held its pre-release event in Tirupathi, adding a divine aura to the proceedings. Which is yet to be take place on 6th of this month (June).

BAAHUBALI 2 (HYDERABAD) Rs. 2 crore
The pre-release event for “BAAHUBALI-2” was a grand affair held in Hyderabad to commemorate the epic conclusion of the film series. The event featured breathtaking performances, exclusive glimpses of the film, and a massive crowd response, laying the groundwork for the film’s historic success.