Apple’s AI arrives in Europe: ready to unveil its features
Technology: Despite initial delays, Apple is set to introduce its cutting-edge AI features to iPhones and iPads in the European Union. These technological advancements, which were initially held back due to legal uncertainties surrounding the EU’s Digital Markets Act (DMA), are finally crossing the Atlantic thanks to an upcoming software update.
The AI functionalities represent a significant enhancement to Apple’s user experience. Planned features include advanced writing tools that use AI to refine text, the integration of the ChatGPT chatbot, an enhanced Siri voice assistant, and the ability to create custom emojis using voice commands. These innovations aim to enhance conversations through artificial intelligence on Apple devices.
Apple previously had concerns that the DMA requirements, which force large platforms to open access to other providers and not favor their own services, could compromise user data security. However, the company has worked diligently over the past months to find a balance between complying with DMA regulations and maintaining strong privacy and security for users.
Although Apple has not given a specific timeframe for the arrival of these new features in the EU, they have been promised to arrive in a future software update. Meanwhile, users in the United States have already started discovering these “Apple Intelligence” features. With these unprecedented updates, Apple aims to bring these features to the global level.
